Dealing with the Issue of Cliffhangers

Being an author means you risk being rebuked for your writing. It is like the old adage says, ‘If you can’t stand the heat, stay out of the kitchen.’

Recently one of my books, Bishop’s Gate, received a 2-star review after the reader took exception to my use of cliffhangers.

Two stars because after reading two books, Queen Gambit and Bishops Gate, I realize the stories are never finished but continued on in a ploy to sell more books. Too bad, I really like the writing style but I hate and detest carry on stories. Won’t buy anymore by this author.

I felt bad for two reasons. First, I apparently lost a reader, and second, it was obvious that the reader enjoyed my writing. To be fair, all authors want to sell more books. After all, it is a profession, albeit one that pays rather poorly for the vast majority of us. But it caused me to question my writing style and whether I should change it.

Long before I ever became an author, I was an avid reader and viewer. I enjoyed being transported from reality. One thing I took away was the fact that, just as in life, events are rarely stagnant. One of the pivotal moments in my appreciation of the uncertainty of life occurred when I went to see Star Wars in the summer of 1977. While there was a certain resolution to the storyline, spoiler: the rebels won, there was also a degree of ambiguity, since the antagonist, Darth Vader, is observed in retreat.

In 1980, this point was driven home with the release of The Empire Strikes Back. At the end of TESB, I was left with more questions than answers and a sense of how could something so good, go so wrong, so fast? The rebellion was bloodied, Luke lost a hand and learned a terrible secret, and Han was in the clutches of Boba Fett. Movies weren’t supposed to end this way and I wasn’t alone in my feelings. Judith Martin of The Washington Post criticized the film's middle-of-the-story plot, which she claimed had no particular beginning or end.

But, that’s exactly what George Lucas had envisioned.

To say that TESB had a profound impact on me would be a gross understatement. It caused me to re-think the whole premise behind storytelling. I began looking at the television series’ I habitually watched and came to understand that almost all of them had cliffhangers. I realized that life was not so cut and dry; that good didn’t always triumph over evil. It also made me understand that life, even literary ones, were constant. Not that I don’t appreciate a good standalone book, that literally ends with, The End, it’s just that I know there is more.

When I sat down to write my debut novel, Perfect Pawn, I had the idea of a story, but as the book progressed I realized that, 1) I like the characters, and 2) I wanted to write more. Perfect Pawn went beyond the traditional word count in my genre, but I knew there was much more to the story. So, while there was a certain level of resolution, I was already looking ahead to book two, in order to advance the plot.

Readers must understand that, like George Lucas, I have a vision in my head. This is the story of James Maguire and the cliffhangers serve a purpose. In the beginning, we learn that Maguire is a former Navy SEAL and a retired NYPD detective, but that changes in book two, and there are more changes as the storyline progresses. I know where the series is going and my wish is that you will stay for the ride. This is a series, and there are things touched on in one book, that will seem insignificant, but will make much more sense later on. There are a lot more twists and turns ahead.

To quote Commander Richard Marcinko, U.S. Navy SEAL (Retired), ‘Pay attention, you will see this material again.’

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RE-RELEASE: NEW EDITION OF SMALL TOWN SECRETS

In 2014, I released Small Town Secrets. The novel introduced Alex Taylor, a former NYPD sergeant and James Maguire’s old partner, who had lost her law enforcement career because of her drinking problem.

With Maguire’s help, she got the job as chief of police in the idyllic New Hampshire town of Penobscot. What should have been an easy assignment soon takes a dark turn when the body of a young woman is pulled from Lake Moriah.

As part of my introspection tour, I have been going over my previous works and doing a re-edit; fine tuning each book for the reader’s enjoyment. I recently re-released the newly edited edition of my 2nd Maguire novel, Queen’s Gambit. For Small Town Secrets, I not only re-edited the book, but also re-deigned the cover. While the substance of the book remains unchanged, I believe the newly edited edition enhances the reading experience.  

If you are looking to delve into a police procedural series featuring a tough-as-nails female protagonist, then consider giving Small Town Secrets a read.

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Dealing with the Issue of Critical Reviews

Being an author means you have to constantly question and reevaluate your writing, especially when it is based on reader feedback and reviews. If you don’t, then you risk committing the same mistakes going forward. Acting on constructive criticism, even when it bruises your ego, can mean the difference between staying a mediocre author and becoming a great one.

Bad reviews are part of the game and you have to learn how to deal with them. The truth is your book will not be a perfect fit for every reader. I know I have read some books I considered a challenge to finish. The thought of leaving a bad review didn’t cross my mind because I felt that it was a personal thing. Just because I didn’t connect with the book, didn’t mean others wouldn’t. I look at James Patterson’s first Alex Cross novel, Along Came a Spider, which has more 1-star reviews than all reviews combined of my debut novel, Perfect Pawn.

I have had some scathing reviews in the past about my editing, or lack thereof, such as this one 1-star review:

The author has a message and a knack for plot. Unfortunately, what he doesn't have is an editor.’ 

I liked the first part, but inwardly cringed on the second. Interestingly enough, the aforementioned Patterson book also got slammed in a review for grammar and typos. Being compared to James Patterson wouldn’t be a bad thing, except in this case.

I will not lie, a bad review hurts; a lot. You can’t help but take it personally. It’s the literary equivalent of someone saying your child’s ugly.

I’d like to say they were wrong, but the reality is they were right. The problem with being an indie author is that the vast majority of the time you are it. This means, besides writing, you also wear a multitude of other publishing hats. I don’t believe the average reader understands the financial costs of publishing your books, not that this is an excuse, but it is a legitimate roadblock for many indie authors.

Consider the following:

A ballpark estimate for an editor will run an author about $1000 - $1500. They can expect to pay about $250 + for a book cover. If they lack the skill, formatting your e-book and print edition can run another $200 to $300 dollars. These are all ballpark estimates, but, as you can see, the numbers add up quickly. That does not count advertising, which is crucial if you want to reach an audience that will generate sales. Depending on genre, that can run anywhere from $500 to $1000 per month, per advertising outlet.

Realistically speaking, the average cost for an indie author to publish their novel will be in the $2k range, not including advertising. This also does not reflect the author’s writing time. I know that my first book took a year to write. How much value do you place on that?  How many people would be willing to dedicate a year or more of their life without the expectation to get paid? Apparently we writers are a masochistic lot.

In all likelihood, an author will have to sell nearly 1k e-books just to break even on the initial production costs. I can tell you from experience that, without the help of ads, that milestone will take years to achieve.

Indie authors have a much tougher slog to achieve their literary dreams than legacy house authors, but that doesn’t mean we cannot accomplish it. It just takes more time and creativity.

I recently took a hard look at my earlier works. After doing re-reads, I can tell you I was dismayed to find that many of the more critical reviews were accurate. While the stories themselves are great, the literary errors could dampen the reading experience, especially for critical readers. As a result, I went back and began to re-edit my catalog of books.

 At present, I have re-edited and re-published: Perfect Pawn and Queen’s Gambit, the first two books in the James Maguire series. I have also completed the re-edit of Small Town Secrets, book one in the Alex Taylor series, and I hope to have this book re-published next month, with an updated cover. I am almost finished with the re-edit of Bishop’s Gate. As I re-publish each book I will make an announcement when it is available.  

My goal for 2020 is to give the reader the best literary experience I can by re-editing all of my books in chronological order. It’s the best I can do, unless someone out there knows Henry Cavill, of Netflix’s Witcher fame, and can get him interested in playing the part of James Maguire (Yes, he was the inspiration from the beginning).

Once again, thank you for your continued support. If you love my books leave a review, if you have issues please let me know.

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Amazon Rankings – Where Do I Stand?

With the release of my latest novel: GLASS CASTLE, I headed over to my Amazon page and discovered something that I thought was very interesting. So I thought I would share it with you.

On every book page, there is a ranking system for books in a particular genre. I was looking over the listings for Perfect Pawn.

While every author wants to be in the top 100, my genre of mystery is a very tough nut to crack. I’ve been there a few times, with several of my books, but it is very hard to maintain. But last night I saw something that I really hadn’t considered before and it got me to thinking.

Perfect Pawn is listed as being #41,544 in the Kindle Store. The number fluctuates, up and down, but it is usually within that ball park.

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Now, that might seem like a high number, until you consider that there are over 3.4 million books in the Kindle Store.

So what does it mean? Well, when you break down the math, it means that my book ranks in the top 2% of kindle books sold on Amazon. Considering the competition I face, I would say that is something to brag about.

If you are looking to sink your teeth into a great police procedural / mystery series, and would like to find out the order in which to read them, you can find the chronological listing HERE.

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Challenges for Writers: Social Media

Social Media – It seems as if we are glued to it; both night and day.

Many authors, both legacy published and indie, immediately take to the social media scene and use it as a platform that consists of posts which amount to nothing more than: Buy Me, Buy Me, Buy Me.

Seriously - I’ve been on Twitter and Facebook now for well over a half dozen years and it has all blurred into the same thing. Now, I will be the first one to admit that I have previously used these platforms in the same way. Hey, we all make mistakes, but I can tell you, based on my experiences, these are really bad vehicles for promoting your book.

The problem is you are trying to read the tea-leaves and hype your book to a completely random audience. For example, even if you have an amazingly diverse number of followers, the reader who might be interested in your book has to be at their computer at the very same moment you post. What do you think those odds are?  There are over two hundred million Facebook users and nearly seventy million Twitter users in the United States alone. Something tells me you’re going to experience some type of scheduling conflict as you try to connect.

And it’s not just a matter of connecting; you also have to find them when they are in the mood and we all know how hard that can be……

The truth is, more likely than not, they are there looking for cute animal pics, inspirational quotes or to find out what they need to be offended by today. In fact, looking at sales trends on my books, I can’t recall any instance where anything appeared to be social media driven. Even when offering free or discounted deals, I didn’t observe any major uptick that coincided with social media posting.

That being said, do I think you should forego social media as a whole? No, not at all, you should make it part of your platform, but make it a well-rounded part. Don’t just use it for YOUR books, throw in the occasional cute animal photo and remember to promote your fellow authors as well. No one really likes that person who only pats themselves on the back and this is a bigger problem than you might think. If you have 5k posts on Twitter and 4.9k consist of ‘buy my book,’ you are going to want to re-think things. That strategy might work, if your James Patterson, but the average indie author is probably going to turn-off a lot more potential readers than they entice.

My social media platform consists of my website, Facebook page, and Twitter account. I also made sure to utilize the author pages available to me at Amazon, GoodReads and BookBub

Both Amazon and GoodReads are especially useful if you have a website / blog because you can also link those pages to show your most recent posts. Another nice feature of Twitter is that you can also ‘pin’ a post to the top of your page. I have a link to my books and this allows those who want to tweet me the opportunity to share it, without having to search through a ton of unrelated posts. I use this method when re-tweeting my fellow authors and let me tell you it is a blessing. If I have to scroll through dozens of tweets without finding one of your books, I simply give up. If you don’t care, I don’t care.

While I am on the topic of Twitter, let me provide some advice here. If you are an author, please, please, please: Reconsider whether you want to tweet that inflammatory political comment. Too often, many do not exercise caution or even good judgment when it comes to this topic. Mind you, I am not talking about re-tweeting things that are intellectually critical about a politician or a potential issue, but the ones that are downright mean-spirited. The reason for this is that there is a very strong possibility you will most likely alienate a potential reader.

I screen every new follower, to see what they post, when I am thinking about following them back. Often I see completely discredited commentary or inflammatory rhetoric. Not only am I not going to follow you, but I am certainly not going to buy your books. That’s not to say that I demand everyone to be like me, or to refrain completely from discussing issues, but I draw the line when it comes to crudely bashing someone simply because you disagree with them.  We need to return the word civil back to civil discourse. The literary world is tough enough that you don’t need to chase away any potential readers. 

Up next: Publicity - Fake it, Till You Make it.

This isn’t intended to be a complete list, but some suggestions as to what has and hasn’t worked for me.

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