The Life of an Indie Author - Tales from the Writing Trenches

Back in 2013, when I completed my first novel: PERFECT PAWN, I remember sitting there smiling or a moment and then the realization hit me: Now What? It seems funny to me now, as I look back on those dark times, but for me that was the moment when the creative rubber truly hit the literary road.

As I sit here formatting the print version for my soon to be released COLD CASE anthology, I realize a lot of you might be in the same ballpark I was in 2013. Despair not, you've got this. 

When your book is complete (it really isn't) you're left with two choices: Pursue a traditional publishing course or opt for the indie road. If you choose indie, you have a helluva road in front of you, because you will have to embrace the roles normally filled by the staff at publishing houses. So what does this mean? Well, here is what you can expect to do: 

1. Write Book

2. Edit Book (Then edit it again, and edit it again after you get reader feedback)

3. Format Interior Book (At least 2 versions: Print & eBook)

4. Design Cover Graphic (Both full-size and thumbnail)

5. Secure ISBN numbers

6. Submit to Publishing Platforms

7. Design Social Media Engagement

8. Advertising

 

Still want to be an author? Good. 

These might seem like monumental hurdles to overcome, but I assure you they are not. Having just released my fifteenth book I can tell you that you can learn these skills. Are they easy? No. You might master one area and feel like you are slogging through quicksand for the others. But each book will become easier if you commit yourself to listening and learning. I think every indie author owes it to their craft to help others. I’m a firm believer in the old adage: A rising tide raises all boats.

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Of the eight things I listed above (you might have more), the most important are 1-4 and 8. To me the first four are crucial, because if you do not have a solid book, nothing else matters. Obviously your writing is paramount, but without an attractive cover most books will get passed over. Too many authors take a pass on this, opting to use templates and are left wondering why their books get no traction. You only get one chance to pull a reader in and the cover does it. If your book uses a stock template cover, readers may be less inclined to take a risk.

Once you’ve overcome that hurdle, and you have piqued the curiosity of the potential reader, you have another one to consider. When a reader looks inside the book, they expect yours to look EXACTLY like every other book they read, meaning it should be formatted like existing books. Open a book from a well-published author and copy that interior. You might think that edgy font looks cool, but have you ever considered that some readers have reading issues. Clear fonts should be the standard. It’s a book and should not be as difficult to read as ancient Egyptian hieroglyphs.  

The other important thing is advertising, and I cannot stress this enough. It sounds counterintuitive, but if you want to make money, you have to spend money. I know that is hard for someone on a limited budget, but it is the truth. Don’t believe me? Here is a graph for my debut novel. I think you can figure out exactly when I started aggressively advertising. This is also the part where I humbly admit my wife was right when she advised me to advertise sooner.

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Now, should you do this right away? I don’t know. Personally, I would save this one until you have 2 or even 3 books under your belt, because advertising will correlate to sales over your entire span of works. Readers are much more eager to try a new author if they have several books they can read after the first one hooks them. 

I hope this helps you to understand where to go next. These are the areas that I have identified, but you might have others. The important thing is to keep writing and embrace your craft.

I hope you enjoyed this post.

Banned: 1984 Is Here

Breaking News: “Social media platform suspends Greek philosopher Aristotle for perpetuating the dangerous belief that the world is round, risking the lives of countless sailors.”

If you read that article today, you’d think it was from The Onion, yet the sad reality is that we are living through events future historians will judge harshly. As of yesterday, Twitter has suspended the President of the United States. Some may bemoan this while others cheer, but I see it as the start of a terrible precedent.

The reason I am writing this is that I am an author and I feel the need to take a stand against the insanity that seems to rage around us in the form of cancel culture and censorship. In a way, I feel that I am fortunate that I am on the back end of life, because those who are just starting out will have a bleak future if this madness continues.

I grew up reading in one form or another; comic books, magazines, and books littered my room. Okay, truth is they were all neatly arranged in chronological or alphabet order, but that is a topic for a different day. The point is, I read a lot. In fact, many of the books I read in school are now being banned. Classic reads such as To Kill a Mocking Bird, Of Mice and Men, The Adventures of Huckleberry Finn, The Catcher in the Rye, and Animal Farm. The latter I can appreciate, as it is a warning of the dystopian times we currently live in and we can’t risk people waking up to their own demise.

How long before The Great Gatsby, Catch-22, or 1984 make the list?

Oops, just checked and 1984 is banned. Life comes at you fast.

As an author, I am appalled at the growing calls for censorship, especially when it comes from those in my field.  At what point do we wake up and see the folly of our actions, or will we? When the mob gets done with the low hanging fruit, those things we seem to find easily objectionable, will they then pursue loftier goals? Will orders come from on high that quantify what we as authors can write? Will authors who write about a different gender, race, or creed be ostracized for having the audacity to write outside their lane?

Don’t think this will happen? Think again. I belong to several substantive industry groups, and this subject has already reared its ugly head on several occasions. Heated debate has risen on what some authors should and shouldn’t do. It seems farcical, but how long before it gains traction and becomes mainstream thinking?

My principal character in the James Maguire series is a man of Irish descent and a member of the NYPD. I should be safe with him, but what about Alex Taylor? Will I be banned from writing any future stories because she is a female and I don’t meet the gender threshold? How about Angelo Antonucci, since I’m not Italian? I guess I’m really screwed with my latest book, Awakening, which is a vampire saga.

The point is, censorship, in any form, is wrong.

Years ago, I read Adolf Hitler’s Mein Kampf. I did so as a historian who wanted to understand the inner workings of the man who brought so much pain and death into the world. You can also add Otto Skorzeny, Reinhard Heydrich, Heinrich Himmler, and others. I’ve also read books on several American luminaries such as Washington, Jefferson, Franklin, Lincoln, and Theodore Roosevelt. Complex men who may invoke equally complex feelings depending on what side of an issue you find yourself on, but isn’t that what a book should do? To make you think?

As an author, I feel it is my obligation to make you feel something when you read my books. I want to take you to a place that causes you to think. One of the greatest compliments I ever received was when a reader told me she had cried over a character. What’s that you say? You cry over characters all the time? That’s awesome, but did I forget to mention that this character was a terrorist?

Life is complicated and we do ourselves a terrible disservice when we try to sanitize it. Echo chambers are not healthy, nor do they stimulate thought and reason.

The actions being taken today, under the seemingly benign guise of tolerance and diversity, do not differ from what the aforementioned Hitler did. It’s ironic that those screaming ‘fascist’ the loudest are engaging in the same fascist actions they apparently abhor.

Mark Twain famously said, “It’s better to keep your mouth shut and appear stupid than open your mouth and remove all doubt.” I would argue that it is better to open one’s mouth, and let others judge you for the content of your argument, than it is to keep your mouth shut just to appease the intellectually stunted.

Sadly, many in my field disagree with that sentiment, and that should worry you.

We often take the literary genre of Satire for granted.  Historically, it has satisfied a need to debunk or ridicule those in politics, religion, and other figures of power. Some of you may have even read the book ‘The Emperor’s New Clothes,’ by Danish author Hans Christian Andersen, but did you know he wrote another book called ‘The Swineherd’? Both of the aforementioned books were satirical. The former pointed to the courtly pride and intellectual vanity of the king who’d been fooled by two weavers that gave him invisible clothes. Everyone went along with the charade, because he was the king, except for a young boy who could see he had no clothes. In the latter, a poor prince is rebuffed by a princess and takes a role as a commoner who provides the princess beautiful gifts in exchange for kisses. When her father the king finds out she is kissing a commoner, he throws her out. The prince then washes his face, puts on his royal attire, and spurns her. In both instances, the high and mighty receive their comeuppance, but there is more to the story.

After writing those satirical works, Anderson purportedly received a gift of a ruby and diamond ring from the Danish king.  After receiving the ring, he never wrote another satirical story. In fact, he went on to pen The Ugly Duckling, a transformative story that many consider to be analogous to Andersen himself. Some suggest the ring was a successful attempt to curb Andersen’s political satire and successfully bring him into the royal fold.

Is that what we are seeing today? I believe so.

Those in the creative arts, whether writers, actors, comedians, have always been at the vanguard of not only entertaining us, but making us uncomfortable at times.  Lately, this group seems to grow more angry and inclined to demand that you conform to their world views. If you do not, you subject yourself to cancel culture. This is a very scary place to be. If we can’t write what we are motivated to, what is the point?

Consider what happened to literary titan, J. K. Rowling, last summer. Ms. Rowling tweeted something which was deemed to be anti ‘LGBT’ and the cancel culture mob immediately descended on her. Interestingly enough, two of the people leading the charge were Daniel Radcliffe and Emma Watson, the two actors who achieved incredible success playing characters from Ms. Rowling’s books. Let me say at the outset that I am not a fan of Ms. Rowling, and I have found myself in disagreement with her positions in the past, however I respect her work as an author. I feel no need to cheer for her opponents and no desire to cancel her for her opinions. It’s called being an adult. If I find something to be distasteful to me, or something that goes against my beliefs, I simply do not support it, but I certainly don’t go out to the village square and demand that everyone else conform to my positions or else. Yet that is what we are currently seeing in our society.

I am merely an entertainer; my opinions and positions are no greater, nor any less, than yours.

Yes, my books contain positions and topics that often coincide with my own, but they also contain elements that go against some of my beliefs.  I push myself as often as I hope I push you. I will never write what is safe. For me to do that, I would simply have three blank chapters in every book: The Beginning, Things Happened, The End; and you would be left to fill in what you preferred to read. Not exactly an edge-of-your-seat thriller.

Maybe it’s time that we all just go back to being examples of courtesy and respect, instead of being harbingers of our own demise.

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Writing Tips: Getting your law enforcement characters right!

The tires on the unmarked, midnight black Ford Mustang locked up, leaving twin ebony streaks along Fifth Avenue and filling the air with the pungent odor of burned rubber, in front of St. Patrick’s Cathedral. Colton Bane leaped from the car, his blued steel .44 caliber Smith & Wesson Model 29 in one hand and his NYPD detective badge in the other. He approached the group of uniformed cops standing outside the entrance. “Who’s in charge?” he asked gruffly. “I am, sir,” a sergeant responded. “I’m taking operational command,” Bane replied. “Give me a sit-rep.” “A terrorist is holding the Cardinal and several parishioners hostage in the sanctuary. ESU is responding, but they are a half hour out.” “No time to wait,” Bane scowled, “I’m going in. Give me your MP-5.” The sergeant handed Bane his weapon. “Secure the perimeter,” Bane said. “I’ll handle this.” “Yes, sir,” the sergeant replied, redirecting his cops. Bane racked the weapon’s slide, chambering a round, and entered the darkened church.

Thrilling, yes?

Realistic,………..?? Absolutely not, yet it is something that plays out in a lot of books and movie / TV shows.

As an author I get it. You want to create these dramatic events, or elevate the ‘badassery’ of your protagonist, but there is an inherent risk that you will also turn off a large segment of your readers / viewers and that is the last thing you should want.

Why do I say this?

While it is often acceptable to take some literary license with your work, the above paragraph completely ‘jumps the shark.’ If someone were to write the above paragraph it would conclusively show that they have either done zero research or they don’t care. It’s one of the reasons my family will not watch a NYC themed movie with me, because I pick stuff apart for their sloppiness.

In the above case, let’s point out the problems:

1.       NYPD does not assign unmarked Mustangs.

2.       NYPD does not use .44 caliber revolvers and the nomenclature for a badge is a ‘shield.’

3.       Rank is respected and a sergeant, who is a superior officer, would not refer to a detective as ‘sir,’ nor would they relinquish control of a scene if they were the ranking officer present.

4.       A sergeant would also not be the ranking officer at such a high-profile incident like a terror attack. You would have everyone from the P.C. down at the scene, and certainly an ungodly amount of chiefs present.

5.       Normal uniformed patrol officers do not carry heavy weapons, which an MP-5 would qualify as, and they would not relinquish it to anyone else.

6.       ESU would be on the scene within several minutes and they, not the lone detective, would be the ones making entry.

7.       MP-5’s don’t have slides, they have a cocking lever, but cops don’t carry their weapons without a round in the chamber.

Unless you are writing within the supernatural genre, fiction should fall within the realm of plausibility. Working within the lines of a particular subject, such as police work, establishes credibility with the reader. Then, when you have to dip slightly outside those lines a bit, in order to further your plot, they are less likely to be as critical. Take my character of James Maguire.

Do I take some literary license with him? Yes, I do. In my twenty-years with the NYPD I can’t say I knew too many 1st Deputy Commissioners or Police Commissioners who were as hands-on as he is, but prior to that I established who he was. First, he had been a sworn officer (detective) and second he has a background in special operations (Navy SEAL). So he isn’t the typical civilian political appointee. When it comes time to do an interrogation readers accept that he has the ability from his time as both a SEAL and a detective, or when he bursts through a door it’s because he was a sworn officer, so his response is seen as normal.

That being said, when a raid on a terrorist location is conducted, it is not Maguire going through the door, but ESU. Why? Because, even though it is something Maguire has done, it would be grossly inappropriate. A closer examination shows that he is more involved in the planning / investigative side. When he steps outside this bubble, it is beyond his normal role, such as searching for someone outside the confines of New York City.

As writers, we owe it to the reader to get it right. This means taking the time to research the topic so we are proficient in it. It’s hard to believe that, in the 21st century, we have access to unlimited information and resources, yet we continue to get it wrong. I remember when I was doing research for my debut novel, PERFECT PAWN. I made sure I got the correct radio call-sign for the New York State Trooper. Why? Because I didn’t want someone familiar with the state police to read it and go, ‘Oh, that’s bullshit, that’s the troop code for Farmingdale, not Batavia.’  Remember, the devil is in the details.

One of the glaring mistakes that turn me off a series occurred on the popular television show: BLUE BLOODS. Tom Selleck plays the lead character, Police Commissioner Frank Reagan. This is an NYPD show, yet we see Frank not only wearing a uniform (remember, the police commissioner is a civilian mayoral appointee), but he wears 4 stars which are equal to the 1st Deputy Commissioner or Chief of Department. The show effectively demoted him.

Sorry, Frank, that’s not how this works,…………….

Sorry, Frank, that’s not how this works,…………….

There are other issues, but I don’t want to ruin it for fans.

If there is one piece of advice that I can give to authors, it is to know your subject. Never assume that the same rules in LA apply for a cop in NY. If your book involves a detective in Miami, make sure you take the time to learn as much as you can about how the Miami-Dade police operate. Don’t lose the reader because you screw up the terminology or something as seemingly insignificant as the gun they carry and never, ever, have detectives issuing orders to ranking officers. Remember, detectives are (almost) always an appointed position. A big difference when compared to promoted. They might give ‘orders’ to police officers at crimes scenes for which they are responsible for, but try that with a sergeant and above and I guarantee they will get an ass-chewing.

Do I get it right 100% of the time? No. Are there times when I have to be flexible to push a story-line? Yes. But the key is to keep it real as much of the time as you can. A book that takes longer to write because you spend the time doing research will always be much better than the quick one with glaring errors.

Happy writing!

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Tools for Writers - ProWritingAid

I rarely endorse any products, but I recently came across one called ProWritingAid that has improved the way I write.

I wrote my first NYPD novel, Perfect Pawn, in 2012. Back then, my creative writing training comprised everything I had forgotten in school and the ungodly amounts of reports I had written during my police career. Not exactly a solid foundation to become an author, but I had a story to tell and I enjoyed writing them. Eight years later I have written thirteen books that span three different fictional series’ and several non-fiction works.

Over the years I have improved as a writer, but in the beginning I got blasted frequently by reviewers. While the found the books enjoyable, they took exception to the grammatical errors in my earlier works. What can I say besides mea culpa? As I said, I’m a story-teller, not an English major, but that doesn’t mean I am ignorant when it comes to acknowledging my weaknesses. So I did the best I could, taking the criticisms to heart and trying to learn on my own.

As an aspiring author, you learn several hard truths. The first is that this game is rig against you. Those lucky enough to get a publishing contract get access to a wide variety of tools that help them deliver a polished product, including editing services. Indies can also accomplish that, but it comes out of their pocket.

Here’s a rate schedule put out by the Editorial Freelancers Association in 2008:

Basic copyediting: $25 to $40 per hour Pace: 5 to 10 pages an hour
Heavy copyediting: $35 to $50 per hour Pace: 2 to 5 pages an hour
Substantive editing: $40 to $65 per hour Pace: 1 to 6 pages per hour (also called line editing)
Developmental editing: $50 to $80 per hour Pace: 2 to 5 pages per hour

For argument’s sake, let us assume that an Indie author produces a 350 page book. Even with the most basic editing, it will probably run them around $2k. This means that they will have to sell over 1k books before they realize any profit. If you add in the cost for a cover and formatting, it will be a lot more.

I found myself in the same literary boat. While I had the ability to design my own covers, and taught myself formatting, I floundered in the area of editing. I tried to get the help of others, more knowledgeable in grammar, including an English teacher, but it wasn’t enough.

About a year ago, I came across a link for a program called ProWritingAid. Admittedly, I was skeptical at first, but since it was a onetime fee, I bit the bullet and tried it. I figured the worse it could be was a tax deduction at the end of the year. I ran my first novel, Perfect Pawn, through it and sat back. Now mind you, I had been ‘editing’ this book for nearly seven years. Every time I would get a negative review I would go back and do another review to fix the mistakes.  At the point I ran it through the ProWritingAid summary program. I thought the book was pretty solid, clearly I was wrong.

What the results showed was that my overall score, after all those edits, was only a 77 out of 100. On top of that, my grammar was an 81 and my style was an abysmal 56. It felt like I got kicked in the guts.

I sat down and began reviewing each chapter, doing my best to make corrections, while not impacting the story. In the end, I improved my overall to a 93 and my grammar to a 99. I wish it were perfect, but you will never be 100 percent. After all, in one of George R. R. Martin’s professionally published / edited book there is a sentence that says they “raped the windows”……….. Ouch.

As indie authors, we must always look to improve, not just for ourselves, but for the readers experiences as well. I firmly believe that ProWritingAid can do that, so much so that I have gone back and have begun re-editing all of my books using this program. Not only is it going to help with your grammar and spelling, but it will also show you the words you use too much.

If you are an author, on a limited budget, I suggest that you give it a try. I’m sure you will find it to be a worthwhile investment.

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Best wishes, Stay Safe, & God Bless.

Andrew

Corona Virus Quarantine – Day:……. Who Knows?

Well, I got up today and realized it’s the 67th day of Femarpril, or whatever the hell month we are in right now, and it has been about two months since I posted my last blog entry.  I figured now was as good a time as any to let you know that I am alive and well, having survived the great toilet paper skirmish of 2020.

These last few weeks have proved to be an eye opening experience for me, as I have learned that my lifestyle apparently has a name: Self Quarantining. Who knew? I also realize that with the number of people posting photos of their alcohol supply, and having gone through just about every Netflix show in existence, I have a feeling that the wild nights of quarantine are going to be replaced with the raucous sound of babies crying in December. Introducing the next defined baby group: Coronials!!

One benefit of being an author is that we create our own little worlds, so if the one we are living in isn’t working for us, then we just move on. I’ve spent the last few months re-editing & re-publishing some previous novels: Perfect Pawn, Queen’s Gambit, Small Town Secrets (which also got a new cover re-design), Bishop’s Gate, Cold Case: The Katherine White Murder, and have Little Boy Lost in final review. I’m gradually making my way through my old backlist to polish up my prior books.  My goal is to give the reader the best possible product for them to enjoy.

Along the way, I’ve written a new novel which I hope to get out this summer. I’d hoped to release it in winter 2019, but there was just something missing and I didn’t want to force it. I’ve also penned an outline for a new Angelo Antonucci Cold Case novella and the outline for the next Alex Taylor novel.

So that’s what has been happening on my home front. I truly wish you all the best during this chaotic and uncertain time. Just remember, nothing lasts forever and each day is one day closer to the end of this nightmare. Until then, sit back, grab something to drink, and enjoy a good book. Chances are it will be a better world than the one we are living in right now.

Please remember to sign-up for my FREE Newsletter to stay up to date on all the latest information.

Best wishes, Stay Safe, & God Bless.

Andrew